Phil Akashi has been invited in 2014 to collaborate in the NO AD project in New York City.

NO AD is a mobile app that replaces the top 100 NYC subway ads with digital art using augmented reality technology. In doing so, the app creates a new exhibition space on top of existing subway advertising infrastructure. This project was developed by a team of designers and street art enthusiasts including the collective Re + Public (Public Ad Campaign and Heavy Projects), and street blogger and photographer Lowy Romano. 

So far 50+ street artists have been recruited for this project. The names included are some of the most well known and well respected artists in NYC and worldwide such as Dal East, Faith 47, Icy & Sot, Jilly Ballistic, LNY, Logan Hicks, Micheal De Feo, Ron English, Rone, Saber, Sheryo, Stikman, Tara Mcpherson, TRAP. 

“I am really happy to participate in this innovative and large scale project and to showcase some artworks in the NYC subway. It is pretty cool to use emerging technologies to alter the current expectations of urban media and to re-imagine public space. It makes the audience to see the world differently and force them to think outside the box. And I like that.” Phil Akashi

Download the free and easy to use app  here. Then just click the app and point your phone/tablet at any one of the most popular advertisements in the NYC subway system, once the app recognizes the ad, a piece of curated art or video will show on the screen. The NO AD team will collaborate with prominent cultural institutions such as the renowned International Center of Photography to curate new content from street art, to photography, to music, poetry, and moving images. Each week NO AD will auto update, replacing the new advertisements with original content. You can do a  demo here. 

NO AD - Saber

NO AD - Phil Akashi

NO AD - Keith Haring

NO AD - Rone

NO AD - Peter Fuss

NO AD - Ron English

NO AD - Elle

NO AD - Stikman

NO AD - Dal East

NO AD - Various and Gould